Friday, May 18, 2018

Meet the company that’s changing the way fans interact with musicians.

Meet the company that’s changing the way fans interact with musicians. 







There's been a pretty major shift recently in the ways artists market their music online. Since the rise of social media networks, the artists have turned their attention to building their fan base on rented land, but we're witnessing a massive shift in the way people communicate with one another and the way fans communicate with artists.  Akin to the shift twenty years ago from phone to email, and ten years ago from desktops to mobile, today fans are moving to messaging platforms. This shift creates an enormous opportunity for artists attempting to identify, understand, and engage fans. 

In 2017 social networks started rolling out changes to their algorithms to show more posts from friends on the feeds. This move made it harder for artists and brands to reach their audience without having to pay for boosted posts. This inability to reach the fans is frustrating, to say the least, for artists who have spent significant time and money building their audience on these networks.  And it’s disappointing for fans who expect to be able to stay in contact with their favorite artists.  That’s why the shift to messaging platforms provides such an opportunity. If artists can connect with fans on one-to-one messaging, then their reach with news and messages is not limited.  Fans receive the intended message, which is not the case with a broad social post. Moreover, research shows that fans are more likely to open messages sent via messaging platforms where they are already active than they are to open emails.  Based on reported figures,  Facebook Messenger alone serves more than 1.3 billion monthly users--right around the number of people using Instagram, Twitter and Snapchat combined. But artists don't have an easy way to build their presences on the app. Recently there's been a slew of companies that are building tools for brands to launch their Messenger profile but only one that is focusing on creators. 

Stashimi is the latest company that has unveiled their Artist Messenger platform which helps artists and entertainment brands connect with and monetize their audience on messenger platforms and smart speakers. For the past eight months, Stashimi has been working with artists like G-Eazy, Zedd, Alina Baraz, Andrew WK, Blake Shelton, and their record labels and managers to run tests and optimize their toolsets. “We want to make sure that our platform is powerful enough to create value but simple enough to use for those without a technical background in coding. We also want to be sure it is equally effective for established and emerging artists,” says CMO Kosta Elchev. Earlier this year G-Eazy and Zedd both used Artist Messenger around their music releases to drive people into Spotify and dramatically increased their playlisting and streaming numbers. They’ve both also integrated their Shopify merch store into their Messenger channels which allows users to browse and buy their merch. 

Stashimi has reported that their platform leads to engagement rates from 25-60% on artist content with almost 90% opt-in rates for push-notifications. These metrics compare favorably to current industry-average engagement rates on social networks of less than 1% on non-paid social posts and email click-through rates of 2.85 percent. In a nutshell: if you are an artist, you need far fewer fans connected on Messenger than you would need to have following you on social media or subscribed to an email list, to get the same level of engagement.  In concrete terms, what Stashimi data shows, based on pilots with current artist clients, is that an artist with two million social followers will get more individual click-throughs to content from a push-notification to 20,000 Messenger subscribers than from a non-paid post to two million social followers.  

When this data are combined with the live-show activations Stashimi clients are using to connect with fans at venues, then the power of the tool comes into even more precise focus. 

Engagement is just the beginning. Using the conversational interface provided by messaging platforms, artists can guide fans to transactions -- streams, views, tickets, merch.  Imagine if you're an artist who has 500,000 to 1,000,000 social followers and now you can reliably and effectively reach 60% of them. You could start a movement. And why shouldn't artists you be able to reach all their your fans? They're your fans, you've built that following and nothing should stop you from being able to connect with every single one of them.

Outside of messaging apps, Stashimi is also working with select artists on building the first ever-artist Skills for Alexa (The Echo by Amazon), allowing fans to find relevant news, listen to music, purchase tickets and merch,  or play games with the artist's content. “We believe that voice is the next frontier for artists connecting with their fans. What's more important than the artist's voice? If you're an artist manager or working with any sort of entertainment brand, smart messaging assistants, and voice-activated smart-speaker applications can be a valuable way to connect and communicate with your audience,” commented Stashimi CEO Juergen Kurz. 

For more info check out www.ArtistMessenger.com








Wednesday, May 9, 2018

Meet the company that’s changing the way fans interact with musicians.






Meet the company that’s changing the way fans interact with musicians. 

There's been a pretty major shift recently in the ways artists market their music online. Since the rise of social media networks, the artists have turned their attention to building their fan base on rented land, but we're witnessing a massive shift in the way people communicate with one another and the way fans communicate with artists.  Akin to the shift twenty years ago from phone to email, and ten years ago from desktops to mobile, today fans are moving to messaging platforms. This shift creates an enormous opportunity for artists attempting to identify, understand, and engage fans. 

In 2017 social networks started rolling out changes to their algorithms to show more posts from friends on the feeds. This move made it harder for artists and brands to reach their audience without having to pay for boosted posts. This inability to reach the fans is frustrating, to say the least, for artists who have spent significant time and money building their audience on these networks.  And it’s disappointing for fans who expect to be able to stay in contact with their favorite artists.  That’s why the shift to messaging platforms provides such an opportunity. If artists can connect with fans on one-to-one messaging, then their reach with news and messages is not limited.  Fans receive the intended message, which is not the case with a broad social post. Moreover, research shows that fans are more likely to open messages sent via messaging platforms where they are already active than they are to open emails.  Based on reported figures,  Facebook Messenger alone serves more than 1.3 billion monthly users--right around the number of people using Instagram, Twitter and Snapchat combined. But artists don't have an easy way to build their presences on the app. Recently there's been a slew of companies that are building tools for brands to launch their Messenger profile but only one that is focusing on creators. 

Stashimi is the latest company that has unveiled their Artist Messenger platform which helps artists and entertainment brands connect with and monetize their audience on messenger platforms and smart speakers. For the past eight months, Stashimi has been working with artists like G-Eazy, Zedd, Alina Baraz, Andrew WK, Blake Shelton, and their record labels and managers to run tests and optimize their toolsets. “We want to make sure that our platform is powerful enough to create value but simple enough to use for those without a technical background in coding. We also want to be sure it is equally effective for established and emerging artists,” says CMO Kosta Elchev. Earlier this year G-Eazy and Zedd both used Artist Messenger around their music releases to drive people into Spotify and dramatically increased their playlisting and streaming numbers. They’ve both also integrated their Shopify merch store into their Messenger channels which allows users to browse and buy their merch. 

Stashimi has reported that their platform leads to engagement rates from 25-60% on artist content with almost 90% opt-in rates for push-notifications. These metrics compare favorably to current industry-average engagement rates on social networks of less than 1% on non-paid social posts and email click-through rates of 2.85 percent. In a nutshell: if you are an artist, you need far fewer fans connected on Messenger than you would need to have following you on social media or subscribed to an email list, to get the same level of engagement.  In concrete terms, what Stashimi data shows, based on pilots with current artist clients, is that an artist with two million social followers will get more individual click-throughs to content from a push-notification to 20,000 Messenger subscribers than from a non-paid post to two million social followers.  

When this data are combined with the live-show activations Stashimi clients are using to connect with fans at venues, then the power of the tool comes into even more precise focus. 

Engagement is just the beginning. Using the conversational interface provided by messaging platforms, artists can guide fans to transactions -- streams, views, tickets, merch.  Imagine if you're an artist who has 500,000 to 1,000,000 social followers and now you can reliably and effectively reach 60% of them. You could start a movement. And why shouldn't artists you be able to reach all their your fans? They're your fans, you've built that following and nothing should stop you from being able to connect with every single one of them.

Outside of messaging apps, Stashimi is also working with select artists on building the first ever-artist Skills for Alexa (The Echo by Amazon), allowing fans to find relevant news, listen to music, purchase tickets and merch,  or play games with the artist's content. “We believe that voice is the next frontier for artists connecting with their fans. What's more important than the artist's voice? If you're an artist manager or working with any sort of entertainment brand, smart messaging assistants, and voice-activated smart-speaker applications can be a valuable way to connect and communicate with your audience,” commented Stashimi CEO Juergen Kurz. 

For more info check out www.ArtistMessenger.com





Saturday, May 5, 2018

Dikator picked some HOT BEATS for THE ART OF LOVE



The Diktator of K.O.C. Records has picked some HOT BEATS for his THE ART OF LOVE project!  You can stream it and listen for yourself on his official website.

http://www.DiktatorApp.com





Instagram - @DiktatorKoc
Twitter - @KocDiktator

The App









Saturday, April 28, 2018

Spotlight: Styleon

Styleon is certainly setting the bar high for other rappers in the game! His way of thinking is unmatched. When asked about his latest video "Another Level" he stated, "The concept of the single/video is to show the listener/viewer how comfortable I am as a artist and lyricist, also how proud I am to represent the "Garden State." I'm the voice of the 80's babies and 90's influenced kids that never gave up and never will.
Styleon certainly has the focus and work ethic of a seasoned industry vet! I think we can all agree we will be hearing a lot more  from him and his camp Stay Alert Stay Alive Productions!
Follow His Movement:
FB-ShannonStyleonChandler
IG-@ShannonStyleonChandler
Twitter-@Styleon6
https://youtu.be/hxYvoWz5su0


Thursday, April 19, 2018

Repping Ohio To The Fullest, Garnering National Attention Meet "Kvng Shad"

Repping Ohio To The Fullest, Garnering National Attention Meet "Kvng Shad"


At the tender age of 17 Kvng Shad is garnering attention nationwide as a upcoming, next to blow rap artist from Columbus Ohio. He is known for his original and unique song content and production. With over a quarter of a million plays on SoundCloud and over 100,000 on YouTube he is pleasing the ears of the most discerning music fans! His song Lifestyle alone has over a 101k plays on SoundCloud.
Kvng has performed at various shows and inspires other aspiring rappers to unite and represent Ohio in the industry. He had the honor of being Nominated for the Ohio's Next Up award in 2017 and is endorsed by Trippie Redd another upcoming artist from Ohio. Kvng looks to the future and the future for him looks very bright as he creates a new wave and possibly a new genre unique within itself. Even though he is young he has the energy and drive of a seasoned rap veteran!  His style has been referred to as  Alternative Rap so take a listen to his music and enjoy!
To learn more about Kvng Shad visit his social media outlets: Twitter: Iamkvngshad
Instagram: @Kvngshad
Facebook: Kvng Shad (personal page), KVNG SHAD (fanpage)
SoundCloud: https://soundcloud.com/kvng-shad-277278794                  YouTube: Official Kvng Shad
Email: kingshad9@gmail.com








Wednesday, April 18, 2018

Introducing Singer ALYX RUSH


Get familiar with pop singer Alyx Rush at the direct links below!  Follow him on social media and listen to his tunes on SoundCloud.


How G-Eazy increased his streaming numbers and grew his social reach in just 12 months

How G-Eazy increased his streaming numbers and grew his social reach in just 12 months



Rapper G-Eazy and his social team are some of the best social marketers in the industry. They have created a strong brand through his social media accounts. Collectively, across Facebook, Instagram, and Twitter he has roughly 7.6 million social followers. In the last 12 months, G-Eazy has grown his social following by roughly 3 million followers. If you look at his feeds, they are filled with premium behind the scenes moments captured by his content team. Although his social following has been increasing his engagement has somewhat stalled out, and he’s not alone.
Major social networks changed their algorithms behind their feeds last year which gives priority to personal friend’s posts over branded pages. Since social networks are built around the feed system, it makes it harder for artists content to be seen, even though they have millions of followers. Now the artist is forced to pay for boosted posts to reach fans they already have. In 2016 Kosta Elchev from Stashimi approached G-Eazy’s management team to discuss how the new platform they built could help in growing the artist’s career.
The service was Artist Messenger, and it focused on using Messaging and Voice platforms as the new untapped marketing channels. Collectively, messaging apps have over 2 billion monthly users, and the Voice market is exponentially growing due to the competitive landscape between Google, Amazon, and Apple. The idea of Artist Messenger was to see if the tool could help increase G-Eazy’s social engagement by taking his existing fans from Facebook, Instagram, and Twitter and converting them into Messenger subscribers. By turning his fans into subscribers in Messenger, he was able to send direct push-notifications around his important announcements, which allowed him to bypass the tricky social feed algorithms. Since the launch of his Messenger chatbot, G-Eazy’s social engagement has increased from 5.38% to upwards of 30% and has been able to grow his following by millions.
Artists are discovering Artist Messenger is the best tool for them to create a direct line to their fans. Today the only way for you to get in front of your fans is through the social feeds, which are passive and at the end of the day controlled by the networks algorithms. Artist Messenger through Facebook Messenger chatbots gives the artists a way to bypass the social feeds and engage with their fans directly. The platform is built around automatically updating fans by knowing when there’s new social posts, news articles, YouTube uploads, or music releases. The biggest advantage to artists is they have direct access to their fans with push-notifications making it easier for them to get their content seen.
Over the past year, Artist Messenger has been working with some of the biggest major and indie artists to test and perfect the service before they officially launched. As of two weeks ago, any musician can now sign up for the service and start connecting with their fans on Messenger.
Head over to www.ArtistMessenger.com for more info.